Startup Growth

What a trade mark protects, how to search the register and when to speak to an attorney.

The brand decisions that affect conversion, retention and hiring for software companies.

How financial technology companies can look credible without looking like a bank.

How Web3 projects can use brand to build trust with users and investors in a sceptical market.

The pages, messages and proof points every early-stage website should have.

What founders can sensibly do themselves and where professional help pays for itself.

How founders can build visibility that supports the company without it becoming a second job.